If you’ve been scrolling on social media the past couple of days, you might have heard the name Jojo Siwa coming from a range of content creators and media outlets.
The former child star turned musician has been in the mainstream spotlight for over a decade, standing out in the hit reality US TV show Dance Moms before hitting the mainstream with her kid-friendly songs and bubbly personality.
The 21-year-old entertainer is rumoured to have a net worth of $20 million in 2024, and as it turns out, some of her fortune is spent on decorating her cars in memory of, well, her.
To celebrate her newest song, Karma, in May 2024, Siwa did the unthinkable and custom-wrapped her Lamborghini Urus, priced from $AUD475,000, in a collection of her faces.
The unique modification was done by Kustom Wraps, a Los Angeles-based business specialising in custom-made wraps for private and fleet vehicles.
Taking to social media platform TikTok to share the progress of the project, commenters on the videos were seemingly shocked at the sight of the custom luxury SUV.
“I have never seen someone so in love with themselves,” one user remarked, while another said, “I know money is money, but someone must start telling this girl no”.
The pop star has been sighted numerous times driving the Lamborghini Urus in custom wraps over the past couple of years, though it's unconfirmed if she owns multiple examples or just used the one for numerous one-off designs.
If the Lamborghini Urus isn’t enough to turn heads on the road, you might be surprised to know it doesn’t end there.
While any normal person would be excited to receive a car for Christmas, in 2018, Siwa's parents gifted the 21-year-old pop star a special BMW M4 convertible for Christmas.
The luxury sports car – worth approximately more than $170,000 brand new – was decorated in true Jojo fashion, with a collage of the celebrity's face covering most of the exterior.
A year later, she followed that up with another face-wrapped car. This time, Siwa took delivery of a custom Tesla Model X adorned with the pop star's face, iconic hair bow and all.
The modification doesn’t stop there, with the rainbow colour palette found in the seats and wheels, while unicorn and cupcake motifs are stitched on the headrest.
Love it or hate it, we can all learn a little lesson in self-confidence from Jojo Siwa, just maybe not to that level.
Ethan Cardinal graduated with a Journalism degree in 2020 from La Trobe University and has been working in the fashion industry as a freelance writer prior to joining Drive in 2023. Ethan greatly enjoys investigating and reporting on the cross sections between automotive, lifestyle and culture. Ethan relishes the opportunity to explore how deep cars are intertwined within different industries and how they could affect both casual readers and car enthusiasts.
