Ford’s profits hit their lowest point since the 2008 financial crisis

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Ford’s 2025 financial results reveal record revenue, but an overall loss – the biggest since the 2008 Global Financial Crisis.

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Kez Casey
Ford’s profits hit their lowest point since the 2008 financial crisis
Ford Headquarters, Michigan. Photo: iStock

Ford has announced its fourth-quarter and full-year 2025 financial results, and reported its biggest calendar year loss since 2008.

Ford reports that it lost $US8.2 billion ($AU11.5b) in 2025, attributed to losses tied to its floundering EV projects, and $US2 billion ($AU2.8b) alone in tariff costs.

Ford’s results in 2025 make it the third-worst performance in the company’s history, despite revenue rising 1 per cent over 2024’s result, to a record $US187.3 billion ($AU262.5b), marking five years of full-year revenue growth.

“Ford delivered a strong 2025 in a dynamic and often volatile environment,” Ford president and CEO Jim Farley said in a statement.

Ford’s profits hit their lowest point since the 2008 financial crisis
Ford president and CEO Jim Farley

“We improved our core business and execution, made significant progress in the areas of the business we control – lowering material and warranty costs and making real progress on quality.”

Losses accrued by Ford’s ‘Model e’ electric vehicle division amounted to $US4.8 billion ($AU6.7b) as the company cancelled or restructured partially-developed future EV projects, and saw US EV sales impacted by the end of federal tax credits for EVs.

Losses attributed to EVs were lower in 2025, compared to the $US5.1 billion ($AU7.2b) reported in 2024.

Ford’s forecast for 2026 puts the company in a stronger position for 2026, however.

Ford’s profits hit their lowest point since the 2008 financial crisis
Ford dealership

Ford CFO, Sherry House, said in a statement, “Improvements in our industrial system, a robust product roadmap that leverages our core strengths, and a disciplined approach to capital efficiency will drive even stronger results in 2026 and beyond.”

Ford’s earnings before interest and taxes came to an adjusted figure of $US6.8 billion ($AU9.5b) for the year, with a forecast for 2026 of between $US8 billion to $US10 billion ($AU11.2b-14b).

Costs outside of Ford’s control, including tariffs paid on imported components, are unlikely to change greatly in 2026 without major reform from the US government.

The brand targeted warranty and material costs as areas for improvement during 2025, with work ongoing into the 2026 calendar year.

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Kez Casey

Kez Casey migrated from behind spare parts counters to writing about cars over ten years ago. Raised by a family of automotive workers, Kez grew up in workshops and panel shops before making the switch to reviews and road tests for The Motor Report, Drive and CarAdvice.

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