Porsche Australia's local boss says its 2025 sales are in line with expectations, but the whole industry is being challenged by cooling electric vehicle sales.
Electric Cars
Porsche has planned for sales to be lower this year, its local boss has said, dialling back its expectations amid a challenging time for the industry with the transition to electric vehicles.
For the month of July, the most recent data available, 442 Porsches were sold locally versus 466, a lesser fall of 5.2 per cent.
Its best-selling model remains the Macan SUV, of which 166 were shifted in July for a 2025 total so far of 1645.
Speaking with Drive, Porsche Australia’s Managing Director and CEO, Daniel Schmollinger, said the brand had planned to sell fewer vehicles this year, and it still considers its performance a success.
“If you compare sales to the previous year, yes, we are below, but this was basically planned like this,” he told us.
“We know exactly what products we will bring, we know exactly what price positioning we will have, and what kind of volumes we want to sell. And from that point of view, I wouldn't call it unsuccessful. We are performing according to our expectations, and that's fine for us.”
Schmollinger also referenced the difficulty for the wider industry in transitioning to electric vehicles, with sales of EVs down 6.7 per cent for the first half of 2025 compared to January to June 2024.
Comparatively, in the first half of 2024, EVs made up 8 per cent of the market.
“The change to electric is a challenging one,” said Schmollinger. “People are used to their petrol cars and petrol engines, and introducing a new technology, a lot of people think, ‘I will wait’.
“But everyone who drives our electric cars, hopefully, will see that the technology is superior. That driving dynamics is exactly what Porsche is all about.”
Figures show the Sealion 7 recorded 1427 sales in July, compared to 555 sales of the Tesla Model Y.
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A born-and-bred newshound, Kathryn has worked her way up through the ranks reporting for, and later editing, two renowned UK regional newspapers and websites, before moving on to join the digital newsdesk of one of the world’s most popular newspapers – The Sun. More recently, she’s done a short stint in PR in the not-for-profit sector, and led the news team at Wheels Media.
