A year after announcing its delay, Peugeot Australia has confirmed that it will temporarily suspend its electrification plans, with the brand instead favouring hybrids.
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Peugeot has suspended its electrification plans in Australia as the French car maker looks to prioritise hybrids in its local line-up indefinitely.
Despite initially planning to launch three battery-powered models within the next couple of years, a spokesperson for the brand's local arm said the strategy change stems from shifting market demand.
“While we have temporarily paused the introduction of 100 per cent electric vehicles, our focus has shifted to hybrid solutions in response to strong consumer demand and the current market landscape,” a Peugeot Australia spokesperson told Drive.
As previously reported by Drive, Peugeot announced it had delayed the launch of the E-3008 medium SUV, the car maker’s Tesla Model Y challenger, as well as two battery-powered city hatches dubbed the E-208 and E-308.
Asked if it has an estimated date to follow through on its electric strategy, a spokesperson for the brand said, “at this stage, there isn’t a confirmed timeline”.
“We continue to closely monitor consumer feedback and the evolving electric vehicle landscape, and future electric vehicle offerings will be considered as we progress along our electrification journey while meeting the needs of Australian customers,” a Peugeot spokesperson told Drive.
In September 2024, Peugeot removed its plug-in hybrid models from its local lineup, discontinuing the powertrain option across four models less than three years after its launch.
Among the biggest changes is the brand’s focus on petrol-electric engines, with the car maker announcing that some form of mild-hybrid technology will feature on all models – excluding commercial vans – by the end of 2025.'
As previously reported by Drive, Peugeot joins the list of car makers – including Audi, Volvo and Mercedes-Benz – in scaling back their global EV targets.
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Ethan Cardinal graduated with a Journalism degree in 2020 from La Trobe University and has been working in the fashion industry as a freelance writer prior to joining Drive in 2023. Ethan greatly enjoys investigating and reporting on the cross sections between automotive, lifestyle and culture. Ethan relishes the opportunity to explore how deep cars are intertwined within different industries and how they could affect both casual readers and car enthusiasts.
