BYD's plug-in ute has taken the sales charts by storm, but even it isn't immune to a discount, offering customers a healthy saving to better compete with its GWM rival.
Electric Cars
BYD has rolled out its first drive-away offer for its Shark 6 plug-in hybrid, as competition heats up in the ute category.
Until September 30, 2025, the Shark 6 is listed for $59,400 drive-away for private buyers in all states and territories bar the Northern Territory, a saving of up to about $3000 over the regular drive-away price, depending on where it is registered.
In the Northern Territory, where on-road costs are lower, the $59,400 offer would represent a price increase, so there the Shark 6 retains its regular $59,374.25 drive-away tag, according to the BYD website.
The Shark 6 special offer splits the two variants of its GWM Cannon Alpha PHEV rival, the $57,490 drive-away Lux and $64,490 drive-away Ultra.
Ford Ranger PHEV drive-away prices range from $76,349 to $81,197 for the entry-grade XLT, depending on the state of registration – though the brand is currently running finance offers for customers using an ABN.
The Shark 6 is offered in a single Premium variant, priced from $57,900 plus on-road costs, and now available in five colours, with the recent addition of $700 Outback Orange and Mist Grey options.
The Shark 6 – new to the market this year – has accounted for nearly one in 10 four-wheel-drive ute sales so far this year, coinciding with declines of 13.6 per cent for the Ford Ranger 4x4, and 9.8 per cent for the Toyota HiLux 4x4.
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Alex Misoyannis has been writing about cars since 2017, when he started his own website, Redline. He contributed for Drive in 2018, before joining CarAdvice in 2019, becoming a regular contributing journalist within the news team in 2020. Cars have played a central role throughout Alex’s life, from flicking through car magazines at a young age, to growing up around performance vehicles in a car-loving family. Highly Commended - Young Writer of the Year 2024 (Under 30) Rising Star Journalist, 2024 Winner Scoop of The Year - 2024 Winner
